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Dashing Brands

Brand Review : Barry’s Bootcamp Instructor

©James Woodley Photography
www.james-woodley.com

BRAND Immersion : Intrinsic Brand value’s analysis

Fitness classes have developed the need for society to get back in touch with our bodies not just at a physical level, but spiritual as well.

Their cult-like lifestyle is intoxicating for a reason. You walk out a new person, a person filled with the positive energy of men and women in every walk of life.

When you are in a room with people that have the same emotional goals as you, even if you don’t engage in conversation, you connect to them at a deep energy level.
At one specific moment we all become a collective energy for change.

To become someone better, to feel good within, to be proud of ourselves both physically and mentally.

Your body and mind go into a trace with like minded positivity.
This energy is so fulfilling, so strong, so empowering it becomes addictive.

©James Woodley Photography www.james-woodley.com
©James Woodley Photography www.james-woodley.com

 A healthy dependency to happiness by symbiosis.
History is full of examples both in ancient and modern civilizations of similar tandem rituals.

Humans are known to gather around a single object or symbol to move or dace within a certain rhythmic sound. It’s within these moments of trance, were a true connection to the gods was felt.

Ceremonial rituals to worship and devote all energy to a certain divinity.

If you’ve ever been at a Barry’s Bootcamp class, you clearly feel all energy in the room being focused on one idol. The trainer in the room becomes a symbol of our own need to change.

All our trust goes to one idol, all our devotion. One idol whom we aspire to be.

This wellness movement has come to idolize trainers and fitness models as such. We give value to the one person who can facilitate our physical and emotional goals, a spiritual guide who knows all the secrets we seek to posses.

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Barry’s Bootcamp trainers not only create a string allure around them, becoming social media kings and queens, they become part of our lives. Their figures become an influence to to our daily choices.

We are in a moment where tuning into our spiritual beings is not only a trend, but a necessary part of our lives. We admire and praise people who are in sync with their wellbeing selves and seek to follow the path of a wellness change

We value wellness goals as much as professional ones and lookup to individuals who have turned this into a career. 

It’s when all the negative energy goes out of our bodies that we have the space to actually listen to our creative being.

It’s when we are truly connected with ourselves that we can hear the calling of inspiration.

It’s when we allow more room for our mind and body to fill with positive energy that positive ideas burst in, connections happen and the insights begin.

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Follow the Rabbit

DBC’s new identity has me thinking: Where did the CONCEPT go?

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Where has the value for market research and consumer insights go to?
How is it that clients and agencies alike are giving less thought to this first and (to my humble opinion) most important step for any Brand Strategy.
 DBC_mockupaka – THE BRAND CONCEPT 

Crunched times, hard deadlines, small budgets…  All clearly affecting the “concept”. But NONE of these is an excuse to jump this key strategic process!

Ok Ok … I agree I have to think of the man/woman behind the Brand or Account.
Brand Owners, we shall call them, are the experts behind their strategy. Owners that of course (and rightly so) have revenue and ROI’s in their mind.

Safe to assume, the first thing that pops into their mind when you dare say the words concept are:

“How long will it take”
“How much will it cost me”
“We don’t need a concept for this part”my personal nightmare

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While starting to redesign The Dashing Brand Club ’s new identity, I didn’t have to start from scratch, wonder what direction I was going to take or worst, just seeing if I can come up with something good out of nothing.

All I had to do was, check the Brand’s initial concept document where a clear defined personality and Brand values were established Proving that a well thought concept is an effective way to reshape a Brand’s new identity without the risk of loosing a Brand direction

Concepts are of the same value to strategies, as the Adobe Suite is to Graphic Design.

Is not a matter of time.. is the creative toolBrand Strategists use to create.

postersDBCOur Brand creative-thinking comes from the insights we develop during the concept making process.

What is best for the Brand, what is good for the Brand, what does this brand even look like?
Are questions answered only through a clear CONCEPT.

The only side I’m with, is the Brand’s side. I can’t help It… it’s even in my professional title Brand Strategist.
I believe I can even come up with a creed:

Thou shall create a strategy that expresses and fulfills the Brand’s Creative Concept as well as its Strategic Business needs.

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Inspirational Branding

29 going on 30 … cue the funfetti indulgences?

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Is it ridiculous to say that I’m actually having an existential crisis at this age?
Is it too farfetched to think that at 29, I’m already getting feelings of doom?
How common are these feelings with our generation? Is it just me? Am I the only one?

Cue the funfetti indulgences!
My favorite creamy, soft and indulgent treats from Dashing Brands to get me through turning 29 and the reminder of how close the dreaded 3…0 is.


The first Brand I go to is Halo Top – Birthday Cake
The golden lid, rainbow polka-dot design, and quirky quote make all the creaminess with just 280 calories per pint that much better. All it needs is an attached golden spoon Halo Top take note.

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1 pint after and the rambling continues…

All through my 20s, 30 just seemed far away. I kept picturing the-30-me as a complete adult, a grown man that figured out who he is and where he is going. A man that has it all together, Love, Life, and Work.

Well… The Universe is getting a great laugh for none of these are remotely close to being figured out, and yes, I do like to complain.

You guessed it, I’m part of the most educated, least paid and terribly unsatisfied generation, the millennials. The generation that collectively feels creative and has extra projects here and there.

A generation not defined by our profession, but by our passions.
A generation not defined by titles, but the willingness to create to become someone greater than who we are.

And what’s a better mix of two passions than KITH Treats – Fruity Pebbles vanilla swirl.
The coolness factor of KITH‘s footwear lifestyle brand and the sweet nostalgic flavors of our childhood favorite cereals, remind me of simple times when I could control my feelings.

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With all these feelings of sweet creativity been awakened in me, you would think I would feel I’m on the right path.

I know that I might be blowing things out of proportions, yet articles like Forbes 30 under 30, designers like Adam J. Kurtz named on PRINT Magazine’s 15 Under 30  and of course, who can forget the new youngest Director to win an oscar Damien Chazelle for La La Land.

It’s this same strength of our generation that keeps me both motivated as well as in a constant panic mode.

I told you, this existential crisis was no joke.
Have I not been innovative enough in my career? Will all this hard work eventually pay off?

I keep having to remind myself that I must be on constant guard and self-evolution. Learning from every great story of our generation, both entrepreneurs and creative heroes alike. We most see them as inspiration and be proud of the fact that we are a collective creative generation.

I guess I’m telling you as well as myself that your Dashing Indulgences and Creative heroes can only help your path to great creative achievements. They will keep me awake at night for sure, but hopefully, I get to dream of funfetti ideas to pursue.

And to end my inner quarrel I leave you with the best of both worlds, ICE & VICE – Rainbow cake cookie.
A true new yorker Brand that mixes street style lifestyle, pop culture colors and uncommon flavors.
May we all be a little like ICE & VICE.

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Brand Journey

5 ways to slay 2017 #together

The horrors and disappointments of 2016 are over!
A new year begins.
A year that will put every fiber of our moral code to the test.

2016 was emotionally exhausting & disturbing for many.
This new year will be a challenge; we all fear what’s to come and has already started. The neglect, the hate, the phobia … feelings we thought were on the verge of extinction.

Let’s make the best & SLAY 2017 together.

1.Out, Proud and FEARLESS  

Values of unity shared within our LGBT community and our allies must prevail and shine stronger than ever.
We need more Brands that stand for and share the lifestyle that this unity represent.

As Brand Strategists it is our duty to support Brands and insight new ones who will be a product/service refuge and support for the next years to come.

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2.Trust your inner QUEEN

We need more Brands run by openly gay men and women, we need more LGBT entrepreneurs launching their ideas into the word. More than ever we need gay-lifestyle Brands that showcase how our community is and forever will be present and relevant for the future success of all Americans and this country.

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3.GLITTER BOMB everything

The LGBT community most not shut down into a sequined rainbow bubble.
We must show the world we are creative, stylish, successful and most of all-inclusive with our products and services.

Being gay has allowed us to become a cool hunting, trend-seeking, fad shading machines. 
Abilities we learned during the years we stayed in the closet, having to be aware of everything we said and used. 

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4.Look for the DASHING touch

I don’t want to say the world is not a fabulous place, but it needs more of our community’s charm and never-ending search for STYLELet’s create new brands that are ALL elegant, ALL inclusive,  ALL loving brands.

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5.Get your heels on and SLAY!

I want to do my part and promise to give our community the tools to begin their Brand journey. THE DBC this year with become your go-to for simple Brand development tools.

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Follow the Rabbit

Follow the Rabbit: LINCOLN CENTER

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“I’m not crazy, my reality is just different than yours”

New York City becomes a stylish winter wonderland of urban and elegance. When the temperature has gone down, the street-runway of stylish coats and gorgeous boots begins.

And so does the METROPOLITAN OPERA Season.

The #SatinRabbit takes a visit at Midnight hour to the glimmer and shine of the epic space that will host one more opera season. A season of tuxedo jackets and sequence dresses that is sure to receive a new standing ovation.

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Follow the Rabbit

Follow the rabbit: Central Park

“How long is forever? … Sometimes, just one second.”
One second of stylish-eternity is exactly how I felt in this all ZARA outfit.

You’ll know where to find the #SatinRabbit for his Holiday outfit.

ZARA MAN, once again has read my mind with its 2016 Fall-Winter collection.
It’s URBAN meets ELEGANT selections is giving me all sort of dirty mind feelings.

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Inspirational Branding

How should a Brand Strategist Dress to Impress

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Proper enough to consult on Design Identity for Brands and Proper enough to lead a team and create Strategy with marketing objectives.

Undeclared dress codes exist in almost every work field, bankers dress in suit and power ties while programers in hoodies and t-shirts. What could be the right kind of attire for a professional that must appear both Creative and Strategic?

Ever heard the phrase “Dress for the Job you want” or “Dress for success”, well what if we (like today) are creating this new field and job … there is not a lot of us out there so where should we get inspiration from?

We most appear to know the current fashion trends and the latest top brands to use, we most talk about strategy as fluid as we talk about design, no pressure right.

So… Here is my version of a Creative/Strategic Style, that I have to admit has been working in my latest meetings with TOP Brand Managers.

1. Skinny JEANS the Darker the Better

2. Know your Stylish TPS: T-shirt, Polo or Sweater

3. Boots and Colored Shoes are Jeans best friends

4. A decorative Handkerchief can go a long way

5. Silver is the new Gold

The best style is the one that can help you make the statement of your Personal Brand, so from now on every time you shop, picture your own Brand Word. I’ll let you borrow mine; Elegant, Gentleman, Rockstar or Urban.

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Inspirational Branding

FIT is the NEW SEXY !

Kayla Itsines

I want you to meet the new top fitness blogger Kayla Itsines, this 23 year old Australian personal trainer is the new sensation on Social Media. 

There is finally someone out there fighting against the conviction that being sexy means being skinny, that to be pretty you have to starve yourself and spend long hours at the gym.

She is revolutionising the world of dieting and fitness. She has published three guides; Bikini Body Nutrition Guide, Workout Guide and Workout 2.0 Guide, that help women become the best version of themselves. This guides are a huge success all over the world! Do you want to know why? Because they work and Kayla knows how to engage with her followers, she wins her followers trust therefore they buy her guides. 

Now a days having a great product isn’t enough for it to sell and be popular, you have to know how to use Social Media the right way and Kayla knows exactly how to do that, she is the perfect example of a Personal Brand using Social Medias the right way. 

Girls all over the world admire her and follow her because they believe in her.  She gives them tips on new exercises or foods, she posts about herself too, her life goals and her everyday life, to establish a more intimate relationship with her followers.

Kayla’s success is thanks to her approachability, she comes across as a simple girl, who’s life goal is help other women to be confident and comfortable in their own skin. Girls all over the world admire her, she is the new fitness and health icon everyone wants to be like! 

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Inspirational Branding

Personal Branding starts at the Internship

Hello I’m Intern

You should be thinking of creating a valuable reputation as early as your first Internship.

Personal Branding

If you just graduated, I can bet you anything, that you feel like you can take over the world; well … you need to overcome your first Personal Branding challenge: Your Internship.

It wont be a walk in the park, it will definitely push your limits of patience and self-control. Yet if you want to, it can shape you into the future you! The CEO that’s inside all of us pushes its way through all those photocopying moments.

Start shaping your professional-identity in every meting you are asked to participate in. Pay attention to details and how professionals behave in the meetings. I found it best to observe the Clients; they will probably come from different sectors of the marketing world. Try to identify:

–       The way they present themselves and their team.

–       With what type of phrase they choose to start the presentation

–       The moment they choose to give their business card

–       The way they interrupt for questions

–       What type of feedback do they give

By doing this you can start shaping yourself as the type of professional you want to become, in what way you want other to see you and with what type of impression you want to leave them.

It is a slow process, but don’t shatter your spirit yet; budget-cuts and deadlines will surely try to do that for you. Build a Personal Brand and good portfolio with every project you do as an Intern (who knows maybe you find your professional-guru along the way.)

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