A visionary concept found hiding at plain sight.
an elusive ghost.
A myth, a spirit,
a morning fog that arrives as easily as it escapes.
A matter for the Gods,
a spiritual guide of the masterminds.
It is within the Insight that we make the intangible, tangible.
Easy to see it as a bygone gift reserved for the creative few, the lucky ones who’ve shouted through it, eureka!
We keep encountering tools that guarantee success if the process and steps are blindly followed.
We keep finding inspirational tools that over promise aiding our strategy with pointless exercises.
We keep loosing ourselves as we use this so called miracle methods, only to find ourselves back to square one and with no new Insight in mind.
Have we become eternal idea-daydreamers?
Have insights become a mere word with no relative meaning?
Getting this spark of inspiration is easier said than done.
It comes down to you, your knowledge, your ability to connect ideas, but most important… It comes down to the contrasting lifestyles you experience.
We constantly seek new inspiration,
Our never-ending look for Brand concepts that will awe our creative minds and ignite the spark we so desperately seek lies within the Anatomy of the insight.