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Data is knowledge

Dashing Brands

The future of Creativity is DATA

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I couldn’t pass the opportunity of writing after this two articles hit the web this past week.
There is no hiding the fact that A.I within the marketing space is both scary and exiting.
A.I creativity can both damage and enhance our sector.
IBM’s A.I Watson computer has jumped from market to market, using extensive data to make accurate business-choices that once were only done by top strategists and data analysts.
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Within different subject lines, Adweek and GQ managed to pinpoint on a once semi-underground subjects.
The power of DATA.
The sign of a FAD becoming a TREND is when mainstream magazines like Adweek and GQ make it a subject line on a news piece.  Articles like this become code for every strategist to say “Should we be doing that too?”
It’s through this amplified media I predict we’ll get more examples of data used for creativity that we should keep our eyes on.
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I’m sure you were as impressed as I was by the news that Amazon acquired Whole Foods.
After all why does a digital giant want with a brick and mortar niche market?
If you read Hungry for your data GQ Article, it doesn’t address the distribution power behind Whole Foods, but it talks about the power behind the DATA that the company holds. 
Whole Foods holds precious data from the real world, that the digital giant seeks and needs. A new way to understand the way to enhance both digital and store shopping is by knowing how we shop in both worlds.
This acquisition is basically foreshadowing the future of retail strategy within the digital data space.
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As strategists we must  understand how to guide our clients into a data driven creative/strategic world.
To help them navigate new data analytics softwares or services in order for these to help us develop effective strategies from day one.
What I liked about the Creative data campaigns From Data to Tada AdWeek article, is that we’ve seen a few examples of data being used for creativity, but none as amplified as the once they list.
When you get a topic to become a compendium of thoughts within an article… That’s when it gets amplified!
This data creative examples are the future of case studies we must understand and replicate for the future of our clients.
Data is knowledge, and Knowledge is power after all.
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