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D&G sexualizing done right

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We value beauty, that’s a fact.

Idolizing both the female and male body is not a modern idea; emperors, artists, admen and now social media all sexualize the female and male body in someway.

The goal has always been to attract attention and make something (that had no previous value) memorable.

The reason brands today are now seeking a strong female and male sensual-presence is to create a strong and sensual alluring feeling. No wonder we are now seeing the male body being sexualized in the same way. Think how the new wave of superheroes movies has hit the markets hard.  

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The goal is not only to adore the physical attraction, but to create a storyline with this beauty.
No one has done this better than the 32 year old Italian brand DOLCE & GABBANA.

D&G has hit us with live sensuality in stunning ways this year, making the crossing of fashion lifestyle to real life just right.

From their live campaigns streaming on Instagram stories to their millennial influencer fashion shows. Dolce & Gabbana is managing to bring back the sense of belonging to the luxury-fashion world.

Dashing Brand club

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Dashing Brands

The future of Creativity is DATA

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I couldn’t pass the opportunity of writing after this two articles hit the web this past week.
There is no hiding the fact that A.I within the marketing space is both scary and exiting.
A.I creativity can both damage and enhance our sector.
IBM’s A.I Watson computer has jumped from market to market, using extensive data to make accurate business-choices that once were only done by top strategists and data analysts.
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Within different subject lines, Adweek and GQ managed to pinpoint on a once semi-underground subjects.
The power of DATA.
The sign of a FAD becoming a TREND is when mainstream magazines like Adweek and GQ make it a subject line on a news piece.  Articles like this become code for every strategist to say “Should we be doing that too?”
It’s through this amplified media I predict we’ll get more examples of data used for creativity that we should keep our eyes on.
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I’m sure you were as impressed as I was by the news that Amazon acquired Whole Foods.
After all why does a digital giant want with a brick and mortar niche market?
If you read Hungry for your data GQ Article, it doesn’t address the distribution power behind Whole Foods, but it talks about the power behind the DATA that the company holds. 
Whole Foods holds precious data from the real world, that the digital giant seeks and needs. A new way to understand the way to enhance both digital and store shopping is by knowing how we shop in both worlds.
This acquisition is basically foreshadowing the future of retail strategy within the digital data space.
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As strategists we must  understand how to guide our clients into a data driven creative/strategic world.
To help them navigate new data analytics softwares or services in order for these to help us develop effective strategies from day one.
What I liked about the Creative data campaigns From Data to Tada AdWeek article, is that we’ve seen a few examples of data being used for creativity, but none as amplified as the once they list.
When you get a topic to become a compendium of thoughts within an article… That’s when it gets amplified!
This data creative examples are the future of case studies we must understand and replicate for the future of our clients.
Data is knowledge, and Knowledge is power after all.
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Brand Journey

5 ways to slay 2017 #together

The horrors and disappointments of 2016 are over!
A new year begins.
A year that will put every fiber of our moral code to the test.

2016 was emotionally exhausting & disturbing for many.
This new year will be a challenge; we all fear what’s to come and has already started. The neglect, the hate, the phobia … feelings we thought were on the verge of extinction.

Let’s make the best & SLAY 2017 together.

1.Out, Proud and FEARLESS  

Values of unity shared within our LGBT community and our allies must prevail and shine stronger than ever.
We need more Brands that stand for and share the lifestyle that this unity represent.

As Brand Strategists it is our duty to support Brands and insight new ones who will be a product/service refuge and support for the next years to come.

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2.Trust your inner QUEEN

We need more Brands run by openly gay men and women, we need more LGBT entrepreneurs launching their ideas into the word. More than ever we need gay-lifestyle Brands that showcase how our community is and forever will be present and relevant for the future success of all Americans and this country.

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3.GLITTER BOMB everything

The LGBT community most not shut down into a sequined rainbow bubble.
We must show the world we are creative, stylish, successful and most of all-inclusive with our products and services.

Being gay has allowed us to become a cool hunting, trend-seeking, fad shading machines. 
Abilities we learned during the years we stayed in the closet, having to be aware of everything we said and used. 

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4.Look for the DASHING touch

I don’t want to say the world is not a fabulous place, but it needs more of our community’s charm and never-ending search for STYLELet’s create new brands that are ALL elegant, ALL inclusive,  ALL loving brands.

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5.Get your heels on and SLAY!

I want to do my part and promise to give our community the tools to begin their Brand journey. THE DBC this year with become your go-to for simple Brand development tools.

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Follow the Rabbit

Follow the Rabbit: LINCOLN CENTER

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“I’m not crazy, my reality is just different than yours”

New York City becomes a stylish winter wonderland of urban and elegance. When the temperature has gone down, the street-runway of stylish coats and gorgeous boots begins.

And so does the METROPOLITAN OPERA Season.

The #SatinRabbit takes a visit at Midnight hour to the glimmer and shine of the epic space that will host one more opera season. A season of tuxedo jackets and sequence dresses that is sure to receive a new standing ovation.

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Inspirational Branding

Make the Holidays INSTAGRAM-able

This Holiday Season;  consumers will not just share sweet treats,  delightful gifts and Christmas recipes…
Consumers will share their every Holiday Lifestyle moment on social media.

Your Brand needs that extra holiday-factor that can make it Instagram-worthy for their next lifestyle pic.

Users take care of every detail on their uploaded photos for Instagram.
This season is no different, it might even be the key season of sharing photos.  Every lifestyle holiday moment that could be shared with your Brand, will be shared, at home, street or holiday party.

With all the holiday shopping happening, consumers will be exposed to more products than usual. Pair that with users never ending scrolling within Instagram and you have the chance to double your online engagement and impression numbers.

Products that are winning the conversion game are helping users heighten their Social Status.
Writers Anette Asp and Steven Quartz in their  COOL book even go so far as saying this new quest for status has always shaped our modern culture and our global economy.

We know Instagram (any social media platform for that matter) is a game of status affirmation, and just as Status, Instagram lifestyle images are multidimensional.

INSTAGRAMABLE HOLIDAY Brands are dashing, unique, stylish and seductive.

Instagramable checklist:

  1. INSTA-unique
    As  Mr. Holmes Bake House’s deliciously unique pastry Cruffin and beautifully crafted floors. 
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  2.  INSTA-dashing
    As Sugarfina Luxury Candy Boutique’s handsome packaged Bento Boxes and stunning gummies to go with.
  3. INSTA-seductive
    As H.Rebel’s collaboration with @odernichtoderdoch ‘s cozy beautiful Let’s Stay At Home collection.

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  4. INSTA-stylish
    As NoHOW’s e-commerce site’s gallantly curated and attractive gift selection.


These are Brand best practices who are getting all the glory with Millennials and  the Generation Z  social profiles. After all 2015 TOP purchasing Factor for millennials are 
1# Price and 2# Packaging Design.

You still have a few days of the holidays left, make sure your Brand creates a strong photo worthy lifestyle-connection this season.

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Follow the Rabbit

Follow the rabbit: Central Park

“How long is forever? … Sometimes, just one second.”
One second of stylish-eternity is exactly how I felt in this all ZARA outfit.

You’ll know where to find the #SatinRabbit for his Holiday outfit.

ZARA MAN, once again has read my mind with its 2016 Fall-Winter collection.
It’s URBAN meets ELEGANT selections is giving me all sort of dirty mind feelings.

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