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creative insights

Inspirational Branding

ode to the Insight

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A visionary concept found hiding at plain sight.

The INSIGHT,
an elusive ghost.
A myth, a spirit,
a morning fog that arrives as easily as it escapes.

A matter for the Gods,
a spiritual guide of the masterminds.
It is within the Insight that we make the intangible, tangible.

Easy to see it as a bygone gift reserved for the creative few, the lucky ones who’ve shouted through it, eureka!

We keep encountering tools that guarantee success if the process and steps are blindly followed.
We keep finding inspirational tools that over promise aiding our strategy with pointless exercises.

We keep loosing ourselves as we use this so called miracle methods, only to find ourselves back to square one and with no new Insight in mind.

Have we become eternal idea-daydreamers?
Have insights become a mere word with no relative meaning?

Getting this spark of inspiration is easier said than done.
It comes down to you, your knowledge, your ability to connect ideas, but most important… It comes down to the contrasting lifestyles you experience.

We constantly seek new inspiration,
new products,
new design,
new concepts.

Our never-ending look for Brand concepts that will awe our creative minds and ignite the spark we so desperately seek lies within the Anatomy of the insight.

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Inspirational Branding

User Generated Creativity

UGC

Stand up and give a hand to a new market-term, this is the era of the User Generated CREATIVITY. The Digital world with its many tools and gadgets is allowing our inner Creative Genius to fully express himself, share its creation and instantly get feedback.

 

UGC needed a makeover, I believe the days of the classic acronym are gone. Content can be boring and most times with out context or story. Brands are steering todays strategies with a Graphic vision in mind, they know consumers are visually attracted to products more than ever. Consumers “Users” are paying attention to design in order to further-please their followers, they want to design the best pic, the best selfie, the new meme, the new style pic. This stylished pics hold not just the key to powerful target insights, but they are Visual Storytelling. They are not only telling, but designing the story of your Brand. Brands and User alike are welcoming this new wave of Fresh and Buzzing Creativity.

Thousands of undeclared Style Designers, Visual designers, Brand curators and Art Directors are CREATING this beautiful pics and proudly attaching your Brand’s Hashtag to it.  They are putting the effort of thinking the best way to visually show your product, They visually curate this images with the same care they take there own selfies. Its an understatement, then, to say that new Engagement  Strategies must have as core LEAD, to pull this Creative Content into their Brand’s touch-points.

Brands need to interpret this visual cues left like golden keys on the social landscape, and without a doubt the next big analysis tool will do that for them. Fare Warning to you cool-geeks out there skimming the next Startup.

 

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