I won’t say it was easy, but it definitely felt like an awakening. A true serendipity moment. A set of events aligned to achieve a creative inner-peace.
I had this anxiety feeling, for what felt like the longest time.
A couple of months overthinking your every move will take a toll on everyone’s creative being.
I second guessed myself in love, life, and work, creating a spiral of deadly words against myself each and every time.
Day in and day out. Until that is… my very own Brand Zen moment was created.
Brand Zen is triggered by achieving a creative inner-peace.
A peace you a accomplish when you surround yourself by your true/deepest passions.
I owe this awaking to the Rivertown Lodge Boutique Hotel in Hudson, NY.
Everything I love about design, branding and elegant decor spoke to me, all while spending a relaxed morning in the lobby’s cozy living space. Surrounded by vintage furniture of Swedish 70’s furniture and custom designed decor by Brooklyn-based Workstead studio took my mind to a tranquil state.
It took this charming place of grand stylish savoir-faire to wake my senses and evoke my love for Brands once more.
New York City’s Kim Bucci and Ray Pirkle’s hospitality veterans channeled all my Wes Anderson-ness weakness into one uptown escape Hotel, hard to believe it’s their first one.
Rivertown Lodge bewitched me.
Its original movie theater sign from 1928, iron beddings, cherrywood walls and brass light fixture will linger in my branding-memories to come.