BRAND Immersion : Intrinsic Brand value’s analysis
Fitness classes have developed the need for society to get back in touch with our bodies not just at a physical level, but spiritual as well.
Their cult-like lifestyle is intoxicating for a reason. You walk out a new person, a person filled with the positive energy of men and women in every walk of life.
When you are in a room with people that have the same emotional goals as you, even if you don’t engage in conversation, you connect to them at a deep energy level.
At one specific moment we all become a collective energy for change.
To become someone better, to feel good within, to be proud of ourselves both physically and mentally.
Your body and mind go into a trace with like minded positivity.
This energy is so fulfilling, so strong, so empowering it becomes addictive.
A healthy dependency to happiness by symbiosis.
History is full of examples both in ancient and modern civilizations of similar tandem rituals.
Humans are known to gather around a single object or symbol to move or dace within a certain rhythmic sound. It’s within these moments of trance, were a true connection to the gods was felt.
Ceremonial rituals to worship and devote all energy to a certain divinity.
If you’ve ever been at a Barry’s Bootcamp class, you clearly feel all energy in the room being focused on one idol. The trainer in the room becomes a symbol of our own need to change.
All our trust goes to one idol, all our devotion. One idol whom we aspire to be.
This wellness movement has come to idolize trainers and fitness models as such. We give value to the one person who can facilitate our physical and emotional goals, a spiritual guide who knows all the secrets we seek to posses.
Barry’s Bootcamp trainers not only create a string allure around them, becoming social media kings and queens, they become part of our lives. Their figures become an influence to to our daily choices.
We are in a moment where tuning into our spiritual beings is not only a trend, but a necessary part of our lives. We admire and praise people who are in sync with their wellbeing selves and seek to follow the path of a wellness change
We value wellness goals as much as professional ones and lookup to individuals who have turned this into a career.
It’s when all the negative energy goes out of our bodies that we have the space to actually listen to our creative being.
It’s when we are truly connected with ourselves that we can hear the calling of inspiration.
It’s when we allow more room for our mind and body to fill with positive energy that positive ideas burst in, connections happen and the insights begin.