Beauty Brand

Dashing Brands

Brand Review : Barry’s Bootcamp Instructor

©James Woodley Photography

BRAND Immersion : Intrinsic Brand value’s analysis

Fitness classes have developed the need for society to get back in touch with our bodies not just at a physical level, but spiritual as well.

Their cult-like lifestyle is intoxicating for a reason. You walk out a new person, a person filled with the positive energy of men and women in every walk of life.

When you are in a room with people that have the same emotional goals as you, even if you don’t engage in conversation, you connect to them at a deep energy level.
At one specific moment we all become a collective energy for change.

To become someone better, to feel good within, to be proud of ourselves both physically and mentally.

Your body and mind go into a trace with like minded positivity.
This energy is so fulfilling, so strong, so empowering it becomes addictive.

©James Woodley Photography
©James Woodley Photography

 A healthy dependency to happiness by symbiosis.
History is full of examples both in ancient and modern civilizations of similar tandem rituals.

Humans are known to gather around a single object or symbol to move or dace within a certain rhythmic sound. It’s within these moments of trance, were a true connection to the gods was felt.

Ceremonial rituals to worship and devote all energy to a certain divinity.

If you’ve ever been at a Barry’s Bootcamp class, you clearly feel all energy in the room being focused on one idol. The trainer in the room becomes a symbol of our own need to change.

All our trust goes to one idol, all our devotion. One idol whom we aspire to be.

This wellness movement has come to idolize trainers and fitness models as such. We give value to the one person who can facilitate our physical and emotional goals, a spiritual guide who knows all the secrets we seek to posses.


Barry’s Bootcamp trainers not only create a string allure around them, becoming social media kings and queens, they become part of our lives. Their figures become an influence to to our daily choices.

We are in a moment where tuning into our spiritual beings is not only a trend, but a necessary part of our lives. We admire and praise people who are in sync with their wellbeing selves and seek to follow the path of a wellness change

We value wellness goals as much as professional ones and lookup to individuals who have turned this into a career. 

It’s when all the negative energy goes out of our bodies that we have the space to actually listen to our creative being.

It’s when we are truly connected with ourselves that we can hear the calling of inspiration.

It’s when we allow more room for our mind and body to fill with positive energy that positive ideas burst in, connections happen and the insights begin.


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Brand Journey

A Branded Beauty spell: Mirror Mirror


…will this gummy make me fairest than them all?”
2 pills of Beauty in the Morning, 2 bears of perfect hair in the afternoon.

2016 saw the market of Inner Beauty products and Super Food supplements grow, “Beauty From Within” market growth is projected to reach US$7.4 billion by 2020.

Society is known to change its type of currency throughout history. We have passed from valuing skills, to valuing intelligence. Today more than ever and with the reach power of Instagram;  We value Beauty above other factors. Beauty Currency has become so relevant, that not only this 2016 we (Agencies and Brands) have engaged in its exchange, we monitor it.

Of course, the leads if this new currency (you guessed it) are what we now call INFLUENCERS.
Influencers who style their life to perfection.  From the Beauty of their photos and looks, to the Beauty of their Skin.

2017 will be the definite year of Beauty Currency.
This type of Currency will increase for Brand’s that offer their Beauty lifestyle as well as their Beauty Promise.  Already strong Brands such as @SugarBearHair,  @ollynurtition  or @vitamix  are winning by creating a lifestyle journey to the beauty you desire. Many will say that this trend and  product benefit was started by  @thebeautychef . (I’ll leave that to your judgment).

There is no secret to the power of Influencers in Instagram and other social media platforms. Their extensive following values their opinion more than any Ad on any traditional media.

As users, we are bombarded by the perfection of this Influencer creators and wonder their secrets of beauty (or retouch apps).

Consumers (me include) are more than ever willing to invest in Brands and products to have their stunning Beauty, that’s where the new market of Beauty Supplements Brands realized early on.

Influencers are the key to these new product’s Brand Essence. Who better to showcase your Beauty Brand, than influencers  who take care of every beauty detail on each post they share on their profile.

Through these lifestyle shots, the very essence of a Beauty Brand is showcased.
Beauty Currency is something that you can’t see or touch. But you understand, feel and need. And that is what Influencers create within their social profile.

Let the age of Beauty Currency begin.

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