Private Label vs Premium Price
Blame it on the crisis or the changing market, today less consumers are willing to pay for the premium price of products. Quite often we are somewhat forced to make a choice, between our usual Brand and the fairly-well-made duplicate.
It is clear that the one demanding this duel is the Private Label for it started this quarrel and since there are no codes of chivalry, it even mimics the premium-price design, answering not only to the costumers budget needs but is intrinsic as well.
Still, the obvious question is, who can defend its honor and claim once and for all, our loyalty? Let the
By Price : The Private Label strikes with almost 50% less of a difference
By Personality: Premium Price hits with charming traits
By Story: Premium Price smashes again with compelling storytelling
By Budget: Private Label pounds back by aiding our daily expenses
By Experience: Premium Price slaps with a captivating customer journey
By Presence: Private Label slams with entire shopping-list choices
Our favorite Brand is still our favorite Brand, but should we dare to change?