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Dolce-Gabbana-Spring-Summer-2017-Mens-Campaign-003

We value beauty, that’s a fact.

Idolizing both the female and male body is not a modern idea; emperors, artists, admen and now social media all sexualize the female and male body in someway.

The goal has always been to attract attention and make something (that had no previous value) memorable.

The reason brands today are now seeking a strong female and male sensual-presence is to create a strong and sensual alluring feeling. No wonder we are now seeing the male body being sexualized in the same way. Think how the new wave of superheroes movies has hit the markets hard.  

Dolce-Gabbana-Spring-Summer-2017-Mens-Campaign

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The goal is not only to adore the physical attraction, but to create a storyline with this beauty.
No one has done this better than the 32 year old Italian brand DOLCE & GABBANA.

D&G has hit us with live sensuality in stunning ways this year, making the crossing of fashion lifestyle to real life just right.

From their live campaigns streaming on Instagram stories to their millennial influencer fashion shows. Dolce & Gabbana is managing to bring back the sense of belonging to the luxury-fashion world.

Dashing Brand club
Tags : brand strategyD&Gdashing brandDOLCE & GABBANAfashion lifestyleluxury brandingmen's fashionmillennial influencer
Ricardo Ramos Lazcano

The author Ricardo Ramos Lazcano

Strategy Director; born in Mexico, studied in Italy, experienced in New York. Researching and analyzing the newest Market Trends has become an exciting daily routine.