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This Holiday Season;  consumers will not just share sweet treats,  delightful gifts and Christmas recipes…
Consumers will share their every Holiday Lifestyle moment on social media.

Your Brand needs that extra holiday-factor that can make it Instagram-worthy for their next lifestyle pic.

Users take care of every detail on their uploaded photos for Instagram.
This season is no different, it might even be the key season of sharing photos.  Every lifestyle holiday moment that could be shared with your Brand, will be shared, at home, street or holiday party.

With all the holiday shopping happening, consumers will be exposed to more products than usual. Pair that with users never ending scrolling within Instagram and you have the chance to double your online engagement and impression numbers.

Products that are winning the conversion game are helping users heighten their Social Status.
Writers Anette Asp and Steven Quartz in their  COOL book even go so far as saying this new quest for status has always shaped our modern culture and our global economy.

We know Instagram (any social media platform for that matter) is a game of status affirmation, and just as Status, Instagram lifestyle images are multidimensional.

INSTAGRAMABLE HOLIDAY Brands are dashing, unique, stylish and seductive.

Instagramable checklist:

  1. INSTA-unique
    As  Mr. Holmes Bake House’s deliciously unique pastry Cruffin and beautifully crafted floors. 
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  2.  INSTA-dashing
    As Sugarfina Luxury Candy Boutique’s handsome packaged Bento Boxes and stunning gummies to go with.
  3. INSTA-seductive
    As H.Rebel’s collaboration with @odernichtoderdoch ‘s cozy beautiful Let’s Stay At Home collection.

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  4. INSTA-stylish
    As NoHOW’s e-commerce site’s gallantly curated and attractive gift selection.


These are Brand best practices who are getting all the glory with Millennials and  the Generation Z  social profiles. After all 2015 TOP purchasing Factor for millennials are 
1# Price and 2# Packaging Design.

You still have a few days of the holidays left, make sure your Brand creates a strong photo worthy lifestyle-connection this season.

Tags : brand managementbrand strategistBrandingdashing brandHOLIDAY BrandsHoliday SeasonInstagramInstagramablelifestylestylish
Ricardo Ramos Lazcano

The author Ricardo Ramos Lazcano

Strategy Director; born in Mexico, studied in Italy, experienced in New York. Researching and analyzing the newest Market Trends has become an exciting daily routine.