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New York City’s unique Concept store STORY is my favorite place for a gallant holiday shopping.

Just as a stylish home out of a Restoration Hardware catalog. Products and Brands are displayed on divided areas based on moods and styles of an elegant home; the store is divided into different home spaces, which make the experience unique.

This concept-retail recreates itself every month with a different sponsor and idea. Founder Rachel Shechtman describes it as a live magazine. For this Christmas 2016 edition, STORY partnered with Microsoft Surface and recreated a charming “Home for the Holidays”.

The first part of your holiday scouting has been done for you. It’s as if a personal shopper has stylized each area to cater your personal Brand– and we all know we choose gifts based on what we like. Brands take advantage of this HOLIDAY spirit and shopping frenzy inside all of us.

Brands must represent the HOLIDAY spirit without falling into a cliché. For this very social-media year, I would say it’s important for Brands to create lifestyle experiences rather than the usual holiday-commercials.

No wonder why this 2016 Xmas, Microsoft Surface partner with STORY. Placing this new laptop amidst an Instagram-worthy scenario. The new Microsoft Surface feels right at -Home for the Holidays.

It’s the perfect stop for every stylish and unique Christmas gift you are looking for. It even has a feel of  The DASHING BRAND . A gentleman’s area, perfect for any essentials you needed for yourself or that special gent in your life. (Santa, take note)

During the Holidays Brands take extra time to create experiences that can capture the already overexposed consumer.
STORY store, makes you feel as if you just stepped inside your favorite Brand’s Instagram feed.

Tags : brand insightbrand managementbrand strategyBrandingconcept retailholiday spiritHome for the Holidayslifestyle experienceMicrosoft Surfacepersonal shopperstory store
Ricardo Ramos Lazcano

The author Ricardo Ramos Lazcano

Strategy Director; born in Mexico, studied in Italy, experienced in New York. Researching and analyzing the newest Market Trends has become an exciting daily routine.