How do you make every feature of a city fit into one Brand? A Brand that must truly portray a city kaleidoscope of identities?
You must take what glimmers the strongest and truly evokes GOLD, and transform that into a Brand. Rio is known as the city of golden beaches, golden tans and golden bodies … and now Golden Dreams.
Olympic days are here and with them comes a million messages. Messages from Brands, advertisers, media and of course the new golden heroes.
After all, branding a city for the Olympics might be the hardest project a Brand Strategist can get. How do you make every feature of a city fit into one Brand? A Brand that must truly portray a city kaleidoscope of messages?
A City’s Olympic Brand must represent both a unique message and the evergreen feel of the city. And the best representation of the Olympics brand you’ll find in its bronze, silver, and GOLDEN MEDAL design.
Turns out, that when I visited Rio, in just one week I fell in love with it. This is why I’m mesmerized of how its Olympic Medals truly portray every shade of the speedo-filled City, its colors, its people, but above all, It’s every shade of filling you experience there.