Creative director, Donatella Versace, chose the Queen of Pop to be the brand’s inspiration. No other theme or concept is used but Madonna herself.

Versace, the Italian fashion brand by excellence that is world-known for its luxurious extravagance has a new face for its SS15 Campaign: Madonna.

Shot by Mert & Marcus ( who´ve work with her previously directing her “Girl Gone Bad” video), the black and white campaign shows a stylish femme-fatale Madonna. The photographs portray a very sexy and powerful woman with a very strong look. Image which Madonna has constructed over the years.

When an important Fashion House like Versace invited Madonna and told her for this Campaign to “be herself”, means she has being branding herself the right way. She is being the face of the brand, just as well renowned models that are powerful l in the Fashion Industry like Lara Stone, Adriana Lima, Cara Delavigne and Candice Swanepoel.

This joint venture came with perfect timing. Her new album “Rebel Heart” is being released this year, but in the Music Industry, the music isn´t enough. Artists need to expand their horizons and try other things to build themselves an image that can turn them into a powerful brand. Madonna tried that and conquered the Fashion one. Her constant image changes with very defined concepts made herself an inspiration.


Tags : brand managementCreative directorDonatella Versaceitalian fashion brandluxury brandingVersace
Bernardo Torices Franco

The author Bernardo Torices Franco

Marketing Assosiate & Brand Analyst