Celebrating Monogram

The name of the brand and the logo are a company´s most valuable asset. When Georges Vuitton Designed in 1896 the Iconic LV monogram in honor of his late father (Louis Vuitton) he was not just creating a fashionable pattern, he was making history.

The famous monogram has been the same ever since its creation, making it a universal fashion symbol. It positioned the brand making Louis Vuitton the company that is today, the world largest luxury brand (according to Forbes).

Delphine Arnault (daughter of LVMH chairman Bernard Arnault) and Nicholas Ghesquière (artistic director of LV) decided to celebrate the monogram´s 160th birthday in a special way. They gathered six of the best designers in their field to interpret in their own way the LV signature monogram. Having such an eclectic group of iconoclasts made each one of the pieces for this collection very unique. The chosen designers for this celebration are:

Christian Louboutin.- Shoe Designer

Frank Gehry.- Architect of the” Fondation Louis Vuitton” in Paris

Mark Newson.-  Industrial designer and Apple new Colaborator

Rei Kawakubo.- Founder of Comme des Garçons

Cindy Sherman.- Photographer and Performance Artist

Karl Lagerfeld.- Creative Director of Chanel And Fendi

The items will be available only for a few months (Launch date: October 15th), and the price range will be from €2,000 to €4,000.

This collaboration-strategy will be highly effective. Not only you have a “Art de vivre” piece of the top French Designers House. You have a limited collection of six of the most creative designers in the world. Louis Vuitton  may be a Classic Luxury Brand, but they sure know how to innovate and keep proposing in the fashion Industry.

Tags : art directionbrand managementBrandingChristian LouboutinClassic Brandcollaboration strategyLouis VuittonLuxury BrandmonogramNicholas Ghesquière
Bernardo Torices Franco

The author Bernardo Torices Franco

Marketing Assosiate & Brand Analyst