I’ve always wished there was a secret recipe to Brand Creation out there, I mean with so many cooking blogs and foodies out-there in the city, you would expect that one of them would have written about it …. right? Well, here is my try to MIX this two world and get the right recipe.
Just like everyone enjoys a freshly baked cookie, everyone can enjoy your Brand. It does’t matter what type of Brand you are or to what audience you sell, you need to be MOIST to be loved; and by “moist” I mean extra soft right in your CORE.
Call it the WHY, Purpose or Motif, all Brands need to hold a CORE meaning to their everyday. We all love the homey smell, the memories it gives and that fuzzy feeling of being cared for and loved. The Brand we buy its a treat for us, its a moment of escape into that world, created by the Brand, and we feel like we belong.
On that Note, Here is my BRAND Recipe:
1/2 ml of FEELING
1 dash of EXPERIENCE
2 tsp of GRAPHIC VISION
Mix well with LIFESTYLE
4 cups of PERSONALITY
And finally … Sprinkle heavily with HEART
Im sure every type of recipe has been explored by baker-bloggers… Yet you can’t say no to the smell of fresh baked goodness of a Heavy Hearted BRAND.