How to bake a Brand

I’ve always wished there was a secret recipe to Brand Creation out there, I mean with so many cooking blogs and foodies out-there in the city, you would expect that one of them would have written about it …. right? Well, here is my try to MIX this two world and get the right recipe.

Just like everyone enjoys a freshly baked cookie, everyone can enjoy your Brand. It does’t matter what type of Brand you are or to what audience you sell, you need to be MOIST to be loved; and by “moist” I mean extra soft right in your CORE.

Call it the WHY, Purpose or Motif, all Brands need to hold a CORE meaning to their everyday.  We all love the homey smell, the memories it gives and that fuzzy feeling of being cared for and loved. The Brand we buy its a treat for us, its a moment of eHow to bake a Brandscape into that world, created by the Brand, and we feel like we belong.

On that Note, Here is my BRAND Recipe:

1/2 ml of  FEELING

1 dash of EXPERIENCE


Mix well with LIFESTYLE


And finally … Sprinkle heavily with HEART

Im sure every type of recipe has been explored by baker-bloggers… Yet you can’t say no to the smell of fresh baked goodness of a Heavy Hearted BRAND.

Tags : brand creationbrand heartbrand insightbrand personalitybrand projectbrand recipeBrandingMarketing and Advertising
Ricardo Ramos Lazcano

The author Ricardo Ramos Lazcano

Strategy Director; born in Mexico, studied in Italy, experienced in New York. Researching and analyzing the newest Market Trends has become an exciting daily routine.


  1. I have applied your tips and got awesome results. Thanks a lot.

    I want to add one thing for the reader. I recently read an article by James Cruz about content republish.People are saying their site’s organic traffic increases by 300% after using the content republish strategy.The official post is here :- . Do you have any idea about this?

    Anyway,Thanks for the awesome post.

Comments are closed.